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Whitehouse.gov Redesign: The Change Has Come (Smashing Design Maganize, Feb 1, 2009)

By Katie Kelly The US government is a brand, one often overlooked in favor of the obvious companies and celebrities. The United States of America is arguably a brand in dire need of refreshing. While this is certainly a larger task than simply restyling a logo or adding a smattering of Web 2.0 cliches to its Web and print material, a significant step has been taken in the full overhaul of the White House website. Millions across the world focused on the United States’ inauguration of Barack Ob...

What is Search Engine Optimization?

First lets take a look at why we even care about search engine optimization. Search Engine Optimization is one component of website marketing. What is the main goal of e-Commerce? Most of us would say to generate income from our website(s). We offer a product or service in exchange for customer payments. So, how do we generate income from our website? First, we need to get customers to come to our website, then we need to convince them to buy the product or service we are offering. How do...